2018 marked the start of LOFT’s partnership with the Embassy Charity. The Embassy Bus is a re-purposed tour bus used by Sam Smith and Jooles Holland, the bus now provides accommodation for homeless men in Manchester. LOFT donate £1 per bedframe sold through LOFT’s brand LOFT Interiors to the charity, helping to keep the Embassy Bus on the road. LOFT have donated bedding for the beds on the bus and have run a number of fundraising events for the charity, including Halloween Dress Up Day and Christmas Jumper Day. Staff donated gifts to the homeless men on the bus, making sure they had something to open on Christmas Day. Alongside this LOFT’s Head of Landlord and Agency took part in a `Sleep Out` and Embassy Golf Day. The charity visited LOFT HQ in December to allow staff to explore the bus and hear from the Founder Sid Williams.