Last week the fashion industry’s top designers showed the world that Covid-19 has not stopped them from producing some of the most innovative and inspirational pieces the fashion world has ever seen. From bold statements about new go-to colours, to a focus on sustainability, to tributes to frontline workers, this year’s London Fashion Week had it all. At LOFT we are always looking at providing our customers with the most up to date designs for their properties. Here are four key takeaways from this year’s London Fashion Week, highlighting how you can bring these trends straight off the catwalk and into your property.
Burberry’s In Bloom Collection
“Blue is the new beige”
– Riccardo Tisci (Burberry)
On the eve of this year’s London Fashion Week, Burberry shared images from their first collection post-lockdown. The collection titled ‘In Bloom’ takes inspiration from the recent lockdown that we have all experienced and draws on the idea of regeneration. The collection stems from the idea of an under-water fairy tale and ties in with Burberry’s signature colour, blue. Burberry’s Chief Creative Officer boldly claimed that “Blue is the new beige”, with blue being seen to reflect water, a symbol of renewal and freedom.
This isn’t the first time we’ve come into contact with blue, it’s been a key element on many of our projects. Seen below at St Werburgh, Chorlton. Stephanie Dodd, one of our interior designers explained how blue was used to elevate such a space “The tone of blue used in this scheme is a classically luxurious colour, which pairs beautifully with rich darker woods and metallic accents. It not only provides colour and warmth to the room it also brings a contrast which is needed to sit against the contemporary neutral walls.”
LOFT offers an array of products similar to the Burberry’s palette colour, for example our Sandringham collection fits perfectly into the line-up.
Halpern’s Tribute to Frontline Workers
The last few months have been a challenge for a lot of us, but no one has felt the effect of Covid-19 more so than those working on the frontline. In order to pay tribute to these workers, designer Michael Halpern dressed eight key workers who have worked through the lockdown period. Halpern shared how “this collection was created in celebration of the women on the frontline, and for anyone it may inspire and uplift”. LOFT has an extensive collection of products that include a pink palette, from sophisticated artwork to stunning bedframes.
Lauren explained how this trend integrates into design “Pink has been a major interiors trend for the last few years, always resurging in a different hue and tone. We see the Nude and earthy tones sticking around as they provide warmth and comfort in uncertain times. These tones are perfect paired with natural materials such as pale woods, Terrazzo and textural fabrics such as linen and Boucle.” An example of this can be seen above, at Longview Court, London.
16Arlington’s S/S 2021 Collection
“Brown is the new black”
– Marco Capaldo (16Arlington)
Only making their London fashion Week debut in February, 16Arlington would have been hoping for another exciting show to present their most recent collection, however, due to the coronavirus pandemic, founders Federica Cavenati and Marco Capaldo released a lookbook and film clip instead. One standout from the collection is the bold statement that ‘Brown is the new Black’, with the softer alternative being backed as the summer’s most unlikely trend.
Here at LOFT we often incorporate brown tones into our living space, seen at One Islington Plaza, Liverpool.
Our Lead Interior Designer, Lauren Ashmore stated that “Brown can be a versatile base colour when starting a scheme as many colours can sit and compliment it nicely- such as the burnt oranges and emerald greens seen in this design. Tan brown especially is quite a classic colour and can be used in both traditional and contemporary designs; dressed up or down. For this particular brief we wanted the students to have an inviting yet interesting space to relax in and so we turned to the history of the city and were immediately inspired by its industrial heritage. Heavy leathers and metallic furniture were contrasted with bold accent colours and biophilic elements to create an impactful communal space to socialise with peers.”
Lupe Gajardo 2020.2 Zero Waste Fashion
It’s great to see Lupe Gajardo’s 2020.2 collection focusing on zero waste and upcycling. Throughout the design the aim was to achieve zero or minimal waste, this was successfully achieved with 75% of the 2020.2 collection being made from zero waste figures. In order to further create sustainable fashion, this collection also made use of upcycling. What makes this collection even more impressive is that the entirety of it was created by Lupe during a period of mandatory quarantine. At LOFT, we share this same passion. We are aware of how our activities can have a direct impact on the world around us and as such we are committed to playing our part in protecting the planet. Over 3,000 mattresses have been recycled, 89% of waste is converted to electricity and all recyclable materials are recycled.