LOFT x Quella


2020 has definitely seen the UK shift in its behaviours towards safer and healthier ways of transportation. During lockdown, there was an increase in the number of people cycling, with The Guardian reporting that in just Manchester alone there was a “22% increase in cycling since the lockdown began”. A more sustainable and health-conscious transport solution, we want to help spread the already growing initiative. That’s why we have teamed up with Britain’s most iconic single speed cycling brand Quella Bicycles, in a collaboration to promote cycling amongst our BTR and PBSA partners.

‘Our partnership began in 2019 with Quella, when we worked together on a pop up within our London Design Studio in Fitzrovia, since then the synergies of two businesses focussed on innovation have aligned. LOFT furnish some of the largest residential developments in the UK and with our core values being based around wellbeing and mental health we are keen to evolve this for our client’s residents.’ Ben Etherington, Director at LOFT

Climate change and the environment are ever increasingly becoming a key talking point and more importantly a discussion on how we help to make our environments cleaner. According to the CTC, the UK national cycling association, a person making the average daily commute of four miles each way would save half a tonne of carbon dioxide per year if they switched from driving to cycling per year.

As well as it’s positive effects on the environment cycling is proven to improve not only mental wellbeing and fitness, but cycling is now a much safer way for many of us to travel to work, in avoiding public transportation people are minimising the risks and spread of the virus in a new post lockdown way of life. Promoting a healthy and positive lifestyle is key to interior design and collaborating with some of our clients is a great way to communicate this message.

Over the past few weeks, we have been delivering bikes to some of our key developments, we began in Manchester, where we visited the newly completed Chapel Wharf by Dandara. From here we travelled to London to Essential Living’s Union Wharf, and most recently we visited our one our PBSA client’s Fresh Student Living in Coventry at Weaver’s Place and IQ in Birmingham at ONYX.

It has been great for us to visit some of our recent projects and we have been overjoyed that our clients are championing this great initiative.

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