Trying to make your rental property more appealing to the modern tenant can be tough, but it’s not impossible. Other private landlords and the build to rent (BTR) sector are always going to be big competition, but their success comes from a thorough understanding of the rental market. If you’re struggling to attract renters, your property might not have the ‘wow’ factor modern tenants are looking for.
Spend some time looking around your rental property. We’re sure it’s perfectly serviceable, but does it stand out to you? If you were living there, would it feel like a home? Potential tenants are spoilt for choice these days, and properties really need to stand out if they’re to be rented out. Follow our tips below and we can help towards making your rental property more appealing to your target renter.
Find the Right Balance Between Styles
No one knows better than we do how quickly interior design trends can change. People are in love with a particular look one minute, and then they hate it the next. So, is it worth trying to keep on top with the very latest styles? Well, yes and no.
You should never decorate your rental property around a very specific trend. A year down the line (or perhaps even earlier than that), your property could feel outdated. Instead, try to focus on a classic, timeless look and apply a look that suits your property. A neutral colour scheme and a minimalist approach never lose their appeal.
With a neutral base, you can use your accessories to easily add style to your space.
Accessories can make a rental property stand out in a crowded market. While your competition might whitewash their unit and keep everything toned down, you should be adding little touches to stop potential tenants from feeling like every property they view is the exact same.
Scatter cushions are low cost and add a brilliant boost of colour to an interior. The same is true for artwork. And if your potential tenants don’t like your choices or they just want to switch things up after a few months, it’s easy enough to swap accessories out for new ones.
If a certain colour, material or trend becomes the height of fashion in between tenancies, add a touch of it into the mix before viewings. By not making the current trend your property’s main focal point, you avoid fashioning a property that will be outdated in a snap.
Do the Hard Work For Them
If you want to make your rental property more appealing to the modern tenant, you have to put yourself in their shoes. Close your eyes and imagine your target audience. Whether it’s a young professional or a growing family. Think about their needs and what they would want from their space.
Interior design can be a hassle for the average person. The amount of time that a tenant would have to spend on finding the right pieces of furniture and organising deliveries is too much. They want to walk into a property where the furniture is clean, sturdy and perfectly positioned.
Give potential tenants a place they can instantly move into, and you take away one of their biggest pain points.
See the Bigger Picture
No one could predict what would happen in 2020, but several lockdowns later, we have all learned a lot about our homes. There have been numerous studies on how interiors affect our mood, and there are so many little things you can do to create a more uplifting environment.
Plants go a long way in reducing our stress and anxiety levels. They can also help boost cognitive abilities, which is why they’re so popular in the workplace. In a smaller room, indoor plants can even create the illusion of more space.
A dedicated work area keeps a tenant’s work life and home life separate. BTR developments have become increasingly popular due to the balance it helps create in this respect. The traditional private rental sector doesn’t need to fall behind on this need.
If your property has a second bedroom, a spacious lounge, or even a cosy nook and cranny, use it to the tenant’s advantage. Simple, affordable home office furniture can make your rental property more appealing to the modern tenant because you’re anticipating their needs and actively trying to improve their life while renting from you. Plantlife and workstations are just two examples, but if you really want to know what could seal the deal for potential tenants, just ask them. Following through on a reasonable request could make all the difference.
How we can Make Your Rental Property More Appealing
We’ve been fashioning the perfect rental homes for years. Whether your property is a large house in the suburbs, a one-bed flat in the city, we have an extensive catalogue of furniture and accessories that modern tenants will love. If you need an extra helping hand, our award-winning interior design team will gladly take the lead. We understand that when we’re asked to help out with a property, we have two priorities; you and your tenants.
This is why every job we carry out is done to keep everyone happy. From helping you choose the right pieces all the way through to taking away and recycling the packaging and any old furniture, we’ll make your rental property more appealing to the modern tenant without you having to deal with any fuss.