Creating a home for modern day renters with people-first design and build to rent furniture

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With over 19 years' experience as a trusted furnishing partner to major developers, our approach ensures you receive a comprehensive service that centres around the wellbeing of your residents. You can rely on LOFT to take the lead on your next BTR project.

Get in touch to find out how we can help you to furnish your build to rent property.

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The build to rent lifestyle has caught on so fast for one key reason; it simply works for the modern day renter. Owning a property and all the hassles that come with it doesn’t hold the same appeal it once did. Experiences matter more than possessions these days, and people place more value on their free time than they do owning and fixing up properties. Build to rent provides a way for residents to relax and socialise with like-minded individuals, to make friends without the worry of being tied down to one spot.

The freedom that build to rent brings is growing in popularity even among families. We’re seeing more family-centric developments, where children have more playmates than ever and a great selection of activities to keep them busy.

It’s our role to create environments where friendships can thrive and daily pressures are forgotten. Through strategic interior design and purpose-built furniture, your build to rent projects can give residents the life they’ve envisioned for themselves and their families.


Frequently asked questions

Keeping residents happy isn’t a straightforward task, but there are lots of ways to create the perfect living environment. Build to rent furniture is specifically designed for the rental market, meaning it’s: appealing, durable and cost-effective.

Quality communal and living spaces provide residents with the touch of luxury they’re looking for in accommodation. In turn, this improves their happiness levels, and gives them a reason to emotionally connect with their surroundings.

The more your development feels like home to residents, the less likely it is that they’ll ever want to leave. To keep that feeling alive and well, your furniture has to resonate with them. With years of experience supplying the build to rent sector, we know exactly what today’s resident is looking for.

Build to rent developments should be fully centred around residents. They lead busy lives and want to come home after a hard day without encountering any more stress. Ultimately, residents expect ease and convenience from build to rent. They want all aspects of modern living to be instantly available to them in the form of amenities.

Social areas are also a major deciding factor for potential residents. Not only do they want to enjoy a cup of coffee from the cafe downstairs or work up a sweat in the gym, they want their neighbours to join them. This is how they build strong connections that turn into friendships.

People drawn to build to rent want to experience a stress-free home life while making friends with similar-minded residents. It’s tough for renters to make time for themselves, as work and family commitments take up a huge part of their day. By focussing on the two elements that matter most to residents, your build to rent projects will provide a solution to their biggest problems.

By our very nature, humans are sociable. We want to meet up and engage with each other, but we also want to enjoy our surroundings. A poorly designed space in build to rent can turn residents away, as comfort is just as important to them as the company they keep.

Focus on big, open spaces for communal areas for your build to rent projects. Many residents should be able to meet up at any one time without feeling overcrowded, which will help them to relax and mingle. However, furniture and seating shouldn’t be arranged so everyone is far apart. There’s a fine balance between creating space while encouraging interaction.

It’s also important to keep your target market in mind. Millennials and Gen Z show the most interest in build to rent, but other demographics see the benefit of the rental lifestyle as well. Families will want more child-friendly design features such as furniture with no edges, brightly coloured interiors and a soft play area.

There’s no one particular way to approach build to rent interior design. Each development is unique, and your approach has to be tailored to the target market. LOFT specialises in getting to know the ins and outs of your development and residents. From build to rent projects with the young and carefree in mind to schemes designed for families and even retirees, we have the knowledge and expertise to create the perfect spaces in build to rent.

We have over 19 years of experience in the BTR sector, creating fantastic living spaces, social spaces and providing quality furniture designed specifically for the rental market. When you partner with LOFT, you gain access to our insights and our connections. We also provide a comprehensive service, which includes project management and clear-ups. You and your team can focus on other key issues while LOFT handles all your design and future requirements.

LOFT has two dedicated warehouses, one close to our head office in Manchester, and one based in the heart of London. This means we can reach most UK build to rent project developments within 24 hours. For specialised items and services, our turnaround is 3–4 days, though this will vary depending on your needs.

Every build to rent project we have a helping hand in is unique, as our aim is to set each development apart, to give residents something they haven’t experienced before. No matter how bespoke you need our services to be, we can accommodate. From tailor-made furniture to one-off design work, we have the connections needed to meet your requests. Please note that made-to-order items may incur extra costs.