Cookie Policy

This website www.loft.co.uk (our Website) is operated by Halls Furnishings Limited. Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and to improve our Website, products and services. To find out more about how we use cookies, please take a few moments to read this Cookie Policy.

What are cookies?

A cookie is a small amount of data which is stored on your browser or the hard drive of your computer (or other electronic device). More information about cookies can be found at www.allaboutcookies.org and www.cookiecentral.com (please note that we cannot be responsible for the content on external websites). We use cookies for the reasons set out below. Some of the functions that cookies perform can also be achieved using similar technologies (for example, tracking pixels, tags and server logs). References to “cookies” in this cookie policy, includes reference to these other technologies.

The types of cookies we use

We use the following cookies:

  • Strictly necessary cookies. These cookies are essential for the operation of our Website. They are set, for example, to enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services, or to allow you to message us via our Website.
  • Performance cookies. These cookies allow us to recognise and count the number of users and to see how users interact with our Website. This helps us to improve the way our Website works, for example, by ensuring that users can easily find what they are looking for.
  • Functional cookies. These are used to recognise you when you return to our Website. This enables us to remember your cookies preferences, for example.
  • Targeting cookies. These cookies record your visit to our Website, the individual pages you have visited and the links you have followed. We will use this information to make the content of our Website and advertising more relevant to your interests.


We do not require your consent to use strictly necessary cookies, but we do require your consent before using performance cookies, functional cookies and targeting cookies.

Third party cookies


Third parties may also use cookies on our Website, over which we have no control. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be performance cookies or targeting cookies. Please see the table above for more information on the third party cookies used on our Website.

We use cookies from Google Analytics, a web analytics service provided by Google Inc. These cookies provide us with information about the usage of our Website by individual users, including the total number of visits, how long the users have stayed on our Website, what pages the users have visited and any interactions the users have had with our Website. Further information on the Google Analytics cookies can be found here.

We use HubSpot to monitor and improve the effectiveness of our marketing communications, which includes monitoring or tracking responses and engagement. HubSpot uses a pixel contained in our emails to track whether they are opened and which features people click on. This information enables us to make our marketing campaigns more effective and suitable to our customers. Further information on HubSpot can be found at http://www.hubspot.com.
Please see the section headed

“Marketing preferences” in our Privacy Policy for information on how to stop direct marketing communications from us or to change your marketing preferences.

Changing your cookie preferences

You can change your cookie preferences at any time by visiting www.loft.co.uk and clicking the link in the footer to manage the use of cookies. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. To find out how to do this visit www.allaboutcookies.org. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our Website and your experience of our Website may be impaired.

You can also use your social media accounts and/or device privacy settings to adjust your preferences on cookies and tracking.

To opt out of being tracked by Google Analytics across all websites please visit https://tools.google.com/dlpage/gaoptout.

You can also opt-out of interest based advertising from members of opt-out schemes by visiting the following websites:

More about your privacy

Cookies that allow us to identify you will be considered to be personal data. We will only use these cookies which capture your personal data where we have a legal basis to do so. The information we obtain from the use of cookies will, to the extent that it is considered to be personal data, be used by us in accordance with our Privacy
Policy.

Third party websites


When we include links on our Website to other websites, please bear in mind that these third party websites will have their own privacy and cookies policies that will govern the use of any information you submit on those websites. These third party websites may set their own cookies that capture your personal data. We recommend you read their policies as we are not responsible or liable for the actions of any third parties.

This Cookies Policy was last updated in August 2023.