LOFT Prime delivered elegantly furnished residences in this heritage development
Location: London
The OWO: A Landmark Reimagined
Once the seat of power for some of Britain’s most influential leaders, including Winston Churchill, the former Old War Office in Whitehall has been reimagined as The OWO—a new destination where history meets modern luxury. This Grade II*-listed building, which inspired Ian Fleming’s James Bond novels, has undergone an extraordinary transformation.
Today, it is home to Raffles London at The OWO—the first Raffles hotel in the UK—featuring 120 rooms and suites, 9 destination restaurants and 3 bars. The building also introduces The OWO Residences by Raffles, comprising 85 unique branded residences—the first of their kind in Europe. These homes blend heritage architecture with contemporary refinement, offering residents access to the legendary Raffles service and a curated lifestyle in one of London’s most iconic addresses.
First Residence Showcased with LOFT Prime
LOFT Prime was appointed to design and furnish an initial show residence within this landmark development, with the aim of enhancing its market appeal through refined interior design and premium furnishings.
Delivered within an 8-week timeframe from instruction, the finished residence captured the elegance and sophistication synonymous with The OWO. The result: a compelling offer was received within just 6 weeks of completion.
Following this success, another two properties were instructed to be furnished.
Discover LOFT Interior Design
Our award-winning interior design team can bring your projects to life. By taking inspiration from the buildings' history, surroundings, location and the people who will be living there to create spectacular schemes.
Discover our portfolio
