Sustainability Variables In Build To Rent Developments You Need To Know | LOFT

By Benjamin Hall, Founder, LOFT

Why LOFT Remains Committed to True Diversity, Equity, and Inclusion in a Shifting Landscape

In recent weeks, the conversation around Diversity, Equity, and Inclusion (DEI) in corporate America has taken a troubling turn. Since Donald Trump’s presidency, we’ve witnessed a noticeable shift in the tone and prioritisation of DEI initiatives across many major institutions. What was once a growing movement toward creating more inclusive workplaces and societies has, in some cases, been diluted, deprioritised, or even dismantled. This change in direction is deeply concerning, and as the founder of LOFT, I feel compelled to speak out about the importance of staying true to the principles of DEI—not just in words, but in action.

At LOFT, we believe that diversity, equity, and inclusion are not just buzzwords or box-ticking exercises. They are fundamental to building a fairer, more equitable world. Our mission is to break down the barriers of social and financial exclusion, particularly in higher education and the workplace. We recognise that the root of much discrimination lies not just in race, gender, or ethnicity, but in social class and access to education. These are the invisible walls that keep talented individuals from reaching their full potential, and they are the barriers we are committed to tearing down.

The Overlooked Issue of Social Class and Education

While much of the DEI conversation has rightly focused on race and gender, we cannot afford to overlook the role that social class and education play in perpetuating inequality. The reality is that systemic barriers often begin long before someone enters the workforce. They start in underfunded schools, in neighbourhoods where opportunities are scarce, and in families where higher education feels out of reach. By the time these individuals reach the job market, they are already at a disadvantage - not because of a lack of talent or ambition, but because of circumstances beyond their control.

We asked Kelly-anne Watson, Managing Director, The Class Foundation, Amsterdam, for her take on the situation. “As someone who grew up below the poverty line, navigating social housing and educational barriers, and who now works with cities, universities, and real estate leaders across Europe. I know first-hand that talent is everywhere; opportunity is not. Class is the last taboo in the DEI conversation, and yet it remains one of the most significant barriers to access and equity in industries like property and in opportunities such as higher education. I’ve spent my career building networks that centre social value, not social pedigree. Leading The Class Foundation and serving as a trustee of The Developers Club Foundation, I’ve seen time and again how community, belonging, and access change lives. If we’re serious about building inclusive industries, then addressing class can no longer be optional.”

This is why LOFT is proud to support organisations like The Developers Club and their foundation, which advocate for diversity and inclusion in the property sector. Property investment and development are fields that can be learned and mastered by anyone, regardless of gender, race, or socioeconomic background. Yet, for too long, these industries have been dominated by a narrow subset of society, leaving countless voices and perspectives unheard. By supporting initiatives that open doors for underrepresented groups, we are not just levelling the playing field - we are enriching these industries with fresh ideas and innovation.

Tex Jones, Co Founder of The Developers Club added"The property industry is missing out on incredible talent because we've made it seem inaccessible to young people from diverse backgrounds. Too many brilliant minds think property development is only for those with family wealth or elite connections. Our role is to show them that's simply not true - that with the right knowledge, mentorship, and opportunities, anyone can build a successful career in property. When we bring fresh perspectives and diverse experiences into development, we create better projects, stronger communities, and a more dynamic industry. The future of property lies in opening our doors to the next generation, regardless of where they come from."

Transform your living space with "FLOW by LOFT"

Furniture designed exclusively for forward-thinking developers and operators across multifamily, student housing, and co-living sectors. Download the full collection.

Why We Must Keep Moving Forward

The recent rollback of DEI initiatives in some corporate institutions is a step backward -one that threatens to undo the progress we’ve made toward a more inclusive society. At LOFT, we refuse to let that happen. We believe that our world must continue to move forward, not backward, when it comes to social inclusion. This means not only advocating for policies that promote diversity and equity but also taking concrete steps to ensure that everyone, regardless of their background, has a fair chance to succeed.

For us, this means offering training, mentorship, and opportunities to individuals who might otherwise be excluded from the property sector. It means challenging the status quo and pushing for systemic change that addresses the root causes of inequality. And it means standing in solidarity with organisations like The Developers Club and The Class Foundation, who share our vision of a world where talent and hard work - not privilege or pedigree - determine success.

Founder of LOFT Benjamin Hall explains;”The property sector has historically been an exclusive club where success was often determined by who you knew rather than what you could achieve. At LOFT, we're dismantling this outdated model by creating pathways for talented individuals regardless of their postcode, accent, or family connections. When we remove the barriers of class from property investment and development, we don't just create more opportunities - we unlock innovation and perspectives that strengthen the entire industry. True meritocracy in property means judging people on their vision, work ethic, and potential, not their background or bank balance.” 

A Call to Action

As we navigate this shifting landscape, I urge other leaders and organisations to reflect on their commitment to DEI. Are we truly creating spaces where everyone has an equal opportunity to thrive? Are we addressing the underlying issues of social class and education that perpetuate inequality? And are we willing to stand firm in our values, even when the political or cultural winds shift against us?

At LOFT, the answer to these questions is a resounding yes. We will continue to champion diversity, equity, and inclusion in all that we do, because we believe that a fairer, more inclusive world is not just possible - it’s essential. Together, we can break down the barriers that hold people back and build a future where everyone has the chance to succeed.

"Throughout my working life, I’ve come to see that while opportunity isn't equally distributed, talent and potential certainly are. I've experienced firsthand what it means to spot those slightly open doors and make the conscious choice to push through them - sometimes unsure if I'd be welcomed on the other side.

This personal experience is what makes our work at LOFT so deeply important to me. While the conversation around DEI might be shifting for the worse in many corporate spaces, the need for genuine inclusion remains. Having been fortunate enough to access opportunities that transformed my own path, I feel a responsibility to make those pathways clearer and more accessible for others.

When I look at LOFT’s partnerships with organisations like The Developers Club and The Class Foundation, I see the practical difference we can make by simply creating space for diverse voices and perspectives.

It's not about grand gestures - it’s about consistent, meaningful actions that open more doors and then keep them open. For me, this is the kind of change that lasts, regardless of which way the political winds are blowing in any moment. ”

Elizabeth Jackson, Brand & ESG Director, LOFT.

Let’s keep moving forward, not backward. The stakes are too high to do otherwise!

About LOFT

LOFT is a mission-driven organisation dedicated to breaking down the barriers of social and financial exclusion in higher education and the workplace. We believe that talent knows no boundaries, and we are committed to creating opportunities for individuals from all backgrounds to thrive. Through partnerships with organisations like The Developers Club and The Class Foundation we are working to build a more inclusive future for all.