Aston Place

The Developer

Dandara Living

  • Leaders in the build-to-rent sector 

  • 7400+ apartments under management in 10 UK cities and towns 

  • Worked with LOFT on numerous successful projects 

The Development

  • studio, one and two bedroom apartments 

  • 276 apartments furnished by LOFT 

  • Birmingham City Centre 

  • Award-winning development 

Aston Place – Top Rated Development in the Midlands 

Aston Place is a celebration of how great the Build to Rent sector can and should be. Together, Dandara and LOFT have put the resident lifestyle at the heart of the development, and the development at the heart of the community. 

Aston Place has an enviable location in the heart of Birmingham. It’s next door to the Mailbox shopping centre and only a short walk New Street Station, for great transport links to the rest of the UK. 

Aston Place – Top Rated Development in the Midlands 

This BTR development is designed to appeal to every aspect of a modern tenant’s life. It answers many of the questions people may have about living in a modern development with lots of spaces outside of the individual apartments for residents to enjoy, including: 

  • Co-working spaces 
  • Large balconies 
  • Bookable rooms 
  • Gym and studio 

As well as the first-class facilities, they’ve truly put the resident at the heart of the development by making the place pet friendly, organising social events and gym classes and giving residents the options to decorate their own apartments. Basically – elevating the BTR experience for residents. 

Therefore, it’s no surprise that the development has received several awards, including placing in the Top 10 of all developments over 300 homes in the UK and Best Development in the Midlands in 2022. 

How LOFT brought Aston Place to life 

What helped secure the win for Aston Place? The LOFT-designed apartments. 

Dandara has worked closely with LOFT on a number of developments, in a large part due to our shared values of putting the residents first. For LOFT, this is rooted in our People-First design ethos. This process sees LOFT considering the potential residents, their requirements and aspirations, and creating interiors to meet these. 

The interiors for Aston Place wanted to look modern, inviting and be neutral enough that should the residents want to redecorate their properties, the furniture would match the surroundings.    

How LOFT brought Aston Place to life 

Furnishing the properties

Of the 276 apartments, we agreed on a schedule of delivering and installing 23 apartments per week.  Thanks to the LOFT team of experienced installers, Aston Place was completed successfully on time and to budget. 

Furnishing the properties

"Having worked with LOFT on many projects and this year on our BTR portfolio, I have always found the team helpful and professional at every stage.

From concepts to installations the team are efficient and friendly, whether in the office or onsite. With the help of LOFT we have managed to create a variety of apartments that are in line with our brand and meet the demands of our residents.

Combining style and comfort into a design which is durable and of a high quality, LOFT go above and beyond to meet our expectations."

-  Dandara Living