They included generous open spaces, giving residents gardens, playgrounds and waterfront spaces for relaxing and socialising. The majority of the apartments have balconies, while the townhouses all benefit from private gardens.

Soho Wharf is a development which clearly celebrates the outdoors and therefore needed interiors which would match the clever architecture. All while appealing to the wide range of people the different apartments and townhouses were designed for.

That’s why they chose LOFT to furnish the interiors of the properties. Our extensive knowledge and experience in the co-living and BTR sectors meant we would be able to specify and install furniture to meet these requirements and more.

LOFT worked with the team at Heimstaden to choose high quality furniture which was durable and would look excellent for years to come. In timeless yet sleek styles to seamlessly bring the aesthetic of the whole development throughout.

For the interiors, an airy, Scandi style with warm oaks and cream accessories, plus an occasional darker accent to bring a contrast, was chosen. Giving the apartments an understated look that would appeal to potential of residents, be versatile to match individuals’ styles, yet have a distinctive pleasing and clean aesthetic.

The installation process was fast, with an average of 50 apartments installed per week. Since launching, there have been many positive resident reviews for the development…