Clay Life x LOFT – The Anchorage, Salford Quays
The Anchorage is one of Salford Quay's most notable buildings, and is now a landmark BTR scheme
Operator: Clay Life
Development: 151 apartments furnished
Location: Salford, Greater Manchester
Introduction
The Anchorage stands as a landmark Build-to-Rent development in Salford Quays. With 151 thoughtfully designed units, this prominent building benefits from its exceptional location and striking visual presence, making it one of the most recognisable developments in the area.
Partnership Success Story
Clay Life chose LOFT for their first collaboration - a partnership so successful it led to our next major project at Wembley Park.
Build-to-Rent in Salford Quays
Salford Quays represents one of the UK's most successful urban regeneration stories, transforming from industrial docklands into a thriving cultural and residential quarter. The Anchorage capitalises on this transformation, offering residents premium waterfront living in the heart of this dynamic district.
The development's prominent position opposite the main bridge ensures it serves as a landmark building, with its distinctive signage and architectural presence making it instantly recognisable to visitors and residents alike.
Key Statistics:
- 151 BTR Units
- Salford Quays Location
- Bridge Opposite Position
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Interior Design for The Anchorage
Working closely with Clay Life, LOFT developed a comprehensive interior design strategy that balanced the client's vision with our People First Design philosophy. The client provided initial design ideas which served as inspiration for our team to create spaces that truly work for modern renters.
Our design approach focussed on creating flexible, contemporary living spaces that make the most of the waterfront location whilst ensuring every detail supports the residents' daily lives.
Design Options:
- Living Room Options: Two distinct living room concepts developed to offer variety whilst maintaining design coherence across the development.
- Bedroom Designs: Thoughtfully planned bedroom options that maximise space efficiency whilst creating comfortable, restful environments.
Build to Rent Portfolio
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Overcoming challenges through collaboration
The Anchorage project presented significant challenges with delays and complications on site. However, through close collaboration between LOFT and Clay Life, we worked together to navigate these obstacles and achieve successful completion.
Project Challenges:
- Complex on-site logistics in busy Salford Quays location
- Coordination with multiple contractors and trades
- Delivery schedule adjustments due to site delays
- Maintaining quality standards under pressure
Collaborative Solutions:
- Flexible project management approach
- Regular communication and problem-solving sessions
- Adaptive scheduling to accommodate site changes
- Quality control maintained throughout delays
The successful completion of The Anchorage, despite significant challenges, demonstrated LOFT's ability to deliver exceptional results under pressure whilst maintaining strong client relationships.
People First Design in action
At LOFT, we believe that people are what make places special. Since 2003, we've been people-watching, learning what brings residents joy, what makes them feel welcome, and what makes them want to stay.
"We take on projects for the residents, the students, the families, the homeowners, the renters, the workers, the retired, the employers and their teams. People who will inhabit, live and work in our spaces."
- LOFT Design Philosophy
This philosophy guided every decision at The Anchorage, from the initial concept through to the final furniture placement. We designed people-first, not ego-first, ensuring that every space supports the way residents actually live and move through their homes.
A foundation for future success
The success of The Anchorage project established a strong foundation for LOFT's relationship with Clay Life. The quality of our work and our collaborative approach to overcoming challenges impressed the client so much that they awarded us their next major project at Wembley Park.
From First Project to Trusted Partner The Anchorage marked the beginning of a successful partnership that continues to grow, with Wembley Park representing our next major collaboration.
This progression from first-time client to repeat customer demonstrates LOFT's ability to not just deliver exceptional interior design, but to build lasting relationships based on trust, quality, and successful project delivery.
