LOFT x Grado

Exclusive supplier of Grado

LOFT is thrilled to announce our partnership with Grado, to exclusively supply their furniture to customers across the UK.

Grado is an international design brand synonymous with high-quality and stylish furniture which elevates interiors. Their focus extends beyond the look of furniture though. They aspire to create ‘friendly’ furniture with a simple and natural style, all to enhance resident wellbeing.

This is why they’re the perfect match for LOFT and our core value of ‘people first design’. Both LOFT and Grado produce furniture which works excellently for the people using it day after day.

Introducing Grado: Award-winning design

Founded in 2014, Grado has quickly established itself as a design market leader with unique Italian-inspired furniture.

Every piece has been carefully thought out to tell its own story. Even the name, Grado, is the Italian word for degree, emphasizing how the company aspires to design
from new perspectives.

Global influence

Grado truly is a global brand, having expanded to provide products and services to 20 countries and numerous household name brands, from Adidas to WeWork.

It sources the best resources from around the world to ensure the highest quality for every one of its products. Wool is from New Zealand, leather is from Italy, wood is from the USA. And like LOFT, Grado is a company proud of its heritage. It's from Hangzhou, China, a storytelling city known for its humanistic and romantic spirit.

Experience Grado furniture

LOFT is the sole supplier of Grado furniture to the United Kingdom. We're excited to reveal that their exclusive designs will soon be available on our website. Contact us for more information or sign up for our emails to be the first to hear about the collaboration.

Recent News

Furnishing Single Family Housing: Why It's Not Just Build to Rent Scaled Down
Single family housing is one of the fastest-growing parts of Build to Rent, but furnishing it isn't the same job as furnishing an apartment scheme. LOFT breaks down why family tenants, longer tenancies and outdoor space all demand a different furniture specification, and what getting it right actually looks like.
LOFT Warehouse Outlet Relocation Event
We're moving our LOFT Warehouse Outlet - and to mark the occasion, we're hosting one final sale event at Hyde Road on 19–20 September. Clearance furniture, end-of-line pieces and discontinued stock at exceptional prices. Open to everyone, trade and retail alike.
Furniture Specification Mistakes That Cost Developers Thousands
Furniture is often the last thing developers plan for and the first thing residents judge a scheme on. LOFT breaks down the specification mistakes that quietly cost developers the most, from price-led decisions to late lead times, and how to avoid them before they hit the budget.

Start the Conversation

Put our team to the test. If you have a project in mind that you think we could help you with, then get in touch. We’d love to hear from you.