LOFT x Grado

Exclusive supplier of Grado

LOFT is thrilled to announce our partnership with Grado, to exclusively supply their furniture to customers across the UK.

Grado is an international design brand synonymous with high-quality and stylish furniture which elevates interiors. Their focus extends beyond the look of furniture though. They aspire to create ‘friendly’ furniture with a simple and natural style, all to enhance resident wellbeing.

This is why they’re the perfect match for LOFT and our core value of ‘people first design’. Both LOFT and Grado produce furniture which works excellently for the people using it day after day.

Introducing Grado: Award-winning design

Founded in 2014, Grado has quickly established itself as a design market leader with unique Italian-inspired furniture.

Every piece has been carefully thought out to tell its own story. Even the name, Grado, is the Italian word for degree, emphasizing how the company aspires to design
from new perspectives.

Global influence

Grado truly is a global brand, having expanded to provide products and services to 20 countries and numerous household name brands, from Adidas to WeWork.

It sources the best resources from around the world to ensure the highest quality for every one of its products. Wool is from New Zealand, leather is from Italy, wood is from the USA. And like LOFT, Grado is a company proud of its heritage. It's from Hangzhou, China, a storytelling city known for its humanistic and romantic spirit.

Experience Grado furniture

LOFT is the sole supplier of Grado furniture to the United Kingdom. We're excited to reveal that their exclusive designs will soon be available on our website. Contact us for more information or sign up for our emails to be the first to hear about the collaboration.

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