Transforming Communities: LOFT Partners with Zarach to Tackle Child Bed Poverty
Creating direct, measurable impact in the communities where property developers are building
At LOFT, we've always believed that our work goes beyond simply furnishing properties. We're in the business of creating homes, building communities, and now, through our new partnership with Zarach, we're helping to ensure that every child has a safe, comfortable place to sleep - right in the communities where our partners are developing.
The Hidden Crisis of Child Bed Poverty
The statistics are staggering: 4.5 million children in the UK are growing up in poverty, with almost 900,000 experiencing bed poverty specifically. But behind these numbers are real children with names, dreams, and the simple need for a good night's sleep.
Take Jenny's story. After being forced to move home due to a bed bug infestation, she had to use all her savings to make her new property habitable, leaving nothing for furniture. Her 5 and 7-year-old children were sleeping on the floor until Zarach stepped in. Now, as Jenny says, "At bedtime, they look forward to sleeping in their own beds, waking up fresh and focussed for school."
This is the reality that Zarach confronts every day – children sleeping in baths, on camp beds, or even on bare floors. Since delivering their first bed seven years ago, they've provided more than 12,000 beds to vulnerable children across 11 areas nationally.
Creating Direct Community Impact
Our partnership with Zarach represents our commitment to enabling property developers to make a real difference in the exact communities where they're building. We understand that true ESG impact comes from direct, local action that creates meaningful change.
Through our partnership with Zarach, property developers can use their Section 106 contributions to provide beds for children in need within the very communities where they're building. This creates a powerful connection between development activity and community benefit.
How It Works for Developers
We understand the pressure property developers face to demonstrate ESG value to their investors. Fund managers are increasingly setting KPIs around environmental, social, and governance factors, and developers need tangible ways to show their impact.
Our Zarach partnership offers exactly this:
Simple Integration: We include bed donations as an optional component in all tenders, making it easy for developers to choose this impactful addition.
Local Focus: Beds are delivered to children in the exact areas where developers are building, creating a direct connection between development and community benefit.
Measurable Impact: Every bed provides 29,200 hours of
quality sleep over its 8-year lifespan, with clear metrics for ESG reporting.
Zero Administrative Burden: LOFT manages the entire process, from coordination with Zarach to delivery and impact reporting.
Full Transparency: Detailed reports show exactly how developer contributions are making a difference, perfect for investor presentations and ESG documentation.
The Ripple Effect of a Good Night's Sleep
It's impossible to overstate the impact of a proper bed on a child's life. When children sleep well, they:
- Engage better at school
- Experience improved mental and physical health
- Develop better emotional regulation
- Have more energy for learning and play
- Feel valued and cared for
These aren't just short-term benefits. The beds Zarach provides are brand new and built to last eight years, meaning the positive impact extends throughout a child's formative
A Model for Meaningful Change
What excites us most about this partnership is how it creates a sustainable model for social impact. Property developers get the ESG outcomes they need, children receive life-changing support, and communities become stronger. It's a true win-win-win scenario.
This approach also reflects a broader shift in how we think about corporate responsibility. Rather than treating ESG as a checkbox exercise, forward-thinking companies are looking for ways to create genuine, measurable change that aligns with their business activities.
Looking Forward
As we launch this partnership, we're not just thinking about the beds we'll provide today, but about the children who will sleep better tonight and every night for years to come. We're thinking about the families who will feel supported and the communities that will be strengthened.
For property developers, this represents an opportunity to be part of something bigger than individual projects. It's a chance to leave a lasting positive legacy in every community where they build, creating direct impact exactly where their developments are taking shape.
Join Us in Making a Difference
If you're a property developer looking for meaningful ways to meet your ESG objectives while making a real difference to the local communities where you're building, we'd love to talk to you about how our Zarach partnership can be integrated into your projects.
Together, we can ensure that no child goes without a bed while delivering the measurable ESG impact your investors expect.
Ready to transform lives? Get in touch with our partnerships team at partnerships@loft.co.uk or learn more about our ESG initiatives across our website.
LOFT is the UK's leading corporate furnishing specialist, committed to creating not just beautiful spaces, but stronger communities. Through our partnership with Zarach, we help property developers achieve meaningful ESG outcomes that make a direct difference in the communities where they're building.
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